The brief
Overtone had five people when it started looking for a product lead. The bar was specific: at least five years managing consumer mobile products, real launches behind them, and the range to own specs, tickets and shipping while acting as a thought partner to the CEO. The job was in person in New York, and product managers from B2B software were ruled out.
What happened
That narrows the field quickly. People who have shipped consumer products at scale mostly work at large companies, and few of them want to be employee number six.
We submitted six candidates. One was hired and started in May 2026.